A Recipe to Increase Leads and Revenue

Three operational areas; covering sales to existing customers, reviewing the social media/web coverage of the marketing effort, and focusing on competitive positioning, are necessary before constructing tactical plans to generate new and/or additional leads. […]

Sales and Distribution

A 2014 update on three of our most popular blogs, covering choosing the best sales organization and the pros/cons of Direct and Indirect channels. […]

5 Marketing Communication Tools – Updated

A 2014 update of our most popular blog, first published in June 2010, covering 5 Marketing Communication tools. […]

B2B Marketing, the 4 P’s and Social Media – Price

The 4th in a series of posts covering B2B Marketing, the 4 P’s and social media. This post discusses Price. […]

B2B Marketing, The 4 P’s and Social Media – Promotion

The third in a series – “B2B Marketing, the 4 P’s and Social Media,” – focusing on social media’s impact on Promotion. […]

B2B Marketing, the 4 P’s and Social Media – Place

The second post in a series titled B2B Marketing, the 4’Ps and Social Media. This post deals with Place. […]

B2B Marketing, the 4 P’s and Social Media

The impact social media has on one of the 4 P’s – Product, in B2B markets. […]

9 Issues to consider before you buy a mailing list

Items to consider when thinking about buying a mailing list […]

What is Your Customer Retention Rate?

%  Do you know what your customer retention rate is?  If not, stop what you are doing and quickly figure it out before it might be too late. If you do know, are you sure it is correct or it might be a misleading percentage.  Let me explain about both situations. 

First, a reference point.  […]

Marketing and the “New Normal”

5 recommendations for Marketers to embrace when facing the chaos of the “new normal” economy. […]