Key Marketing Advice for Small Businesses

Last week I talked about why small businesses need Marketing.

I started down this path by asking small business owners.  “Do you do any Marketing?”  Most small business responded by saying “I have referrals, thus marketing is not needed at all!” I then listed five reasons why small businesses should have marketing: referrals will not […]

How to Optimize Your Current Marketing Mix?

Are you getting the best “bang” for your Marketing bucks?

Today’s environment has created challenges for all marketing organizations.  First, the economy is probably having a negative impact on your business, which is being reflected in your marketing budget, personnel and flexibility. All of this with increasing requests to generate additional leads (sales). The other […]