Spirit Airlines – An Example of BAD customer service

 

I am a strong proponent of excellent customer service as both a path to drive revenues and enhance brand image. I have written about this topic before in my blogs (key the topic in the search area); “what is your customer retention rate”, “A scientific approach to customer satisfaction”, […]

A Recipe to Increase Leads and Revenue

Three operational areas; covering sales to existing customers, reviewing the social media/web coverage of the marketing effort, and focusing on competitive positioning, are necessary before constructing tactical plans to generate new and/or additional leads. […]

Defining Differentiation

Differentiating your product/service is a key requirement for generating profitable revenue. The effort and work in differentiating commodity products is different from the effort and work to differentiate prestige products. Both must be continually tested against the target market segment. […]

The Role of Marketing – Yesterday and Tomorrow

A discussion of the traditional role of Marketing versus the “new” Marketing, which is influenced by the changes brought on by digital tools. […]

The Greatest Rock and Roll Band – Part II

The influence of Buddy Holly and the Crickets went far beyond their short career. Marketers can learn from this example, in identifying and winning over the thought leaders and influencers in their target markets when launching new products and services. […]

Who Is the Greatest Rock & Roll Band of All times?

~~At various marketing events or at  technical forums on subjects like OSPF, SEO, cloud Computing, or at our local town meetings or fund raisers or at various watering hole,; I get asked who is the greatest Rock & Roll Band of all times.  So, I thought I would settle this question once and for all. […]

The Basics of a Business Plan Part One

Business Plans are critical to any enterprises.  But there are enterprises that either have only a partial plan or no plan at all.   Having no plan is like a ship without a rudder; you will be afloat but are drifting at sea with no direction. Business plans should contain all the disciplines of the enterprise. […]

Social Media – Now What?

The adoption of social media tools has leveled the playing field for top competitors in B2B and B2C markets. Companies must continue to focus on their distinctive competencies and value add, communicating these to there target markets. […]

B2B Marketing, The 4 P’s and Social Media – Promotion

The third in a series – “B2B Marketing, the 4 P’s and Social Media,” – focusing on social media’s impact on Promotion. […]

Cloud Computing – One Year Later

In a posting last year, I discussed the basics of cloud computing and its pros and cons . This posting looks at the progress cloud computing has made since then.

First a quick review:

 Last year, I defined Cloud computing as sharing of computer, network and related applications such that they are virtual to the […]