Generating Revenue From Online Sales

The characteristics and factors for success in using Online Distribution for both B2B and B2C companies. […]

Selecting a Sales Distribution Channel Has a Direct Impact on Revenue

We all know the 4 P’s of marketing (price, promotion, product and place) are critical for any company to be successful. Regarding place or distribution, there are a number of different methods; but the three most popular being: the direct model (one’s own sales force), indirect (reseller/distributors) and direct (online) marketing (emails, blogging, etc). […]

“Which Pricing Strategy is correct for your company?”

One of the critical activities relating to revenue generation is selecting the right Price,(4P’s are Price, Place, Promotion, and Product) for your product/ service.

But for this posting we will only talk about which pricing strategy is appropriate for your company; but let’s first review some basic terms.

Price is […]

A Recipe to Increase Leads and Revenue

Three operational areas; covering sales to existing customers, reviewing the social media/web coverage of the marketing effort, and focusing on competitive positioning, are necessary before constructing tactical plans to generate new and/or additional leads. […]

“Do you know who your customers are?” Segmentation

One old and critical saying for any business is “Know who your customers are”

Regardless if you are trying to gain market share, grow your customer base, enter new markets, sell new products/services; it is extremely important to know who you are targeting because this will increase the probability of “getting the […]

Defining Differentiation

Differentiating your product/service is a key requirement for generating profitable revenue. The effort and work in differentiating commodity products is different from the effort and work to differentiate prestige products. Both must be continually tested against the target market segment. […]

The Decline of Project Management

I have often wondered if it was just me or has the quality of project management declined considerable?

Just recently on a business  trip, I was  talking to two other people over dinner. During the conversation, I learned that one individual was a project manager for a very large engineering firm and the other individual […]

What is the ROI for Fraud and Cheating?

Just recently two events regarding ethics got me thinking about this topic and thus here are some thoughts.

The first event talked about one approach of dealing with ethics. It suggested analyzing the consequences, analyzing the action and making a decision.    An example might be someone who presents themselves incorrectly.  The consequence might be qualifying […]

5 Marketing Communication Tools – Updated

A 2014 update of our most popular blog, first published in June 2010, covering 5 Marketing Communication tools. […]

The Role of Marketing – Yesterday and Tomorrow

A discussion of the traditional role of Marketing versus the “new” Marketing, which is influenced by the changes brought on by digital tools. […]