The Greatest Rock and Roll Band – Part II

The influence of Buddy Holly and the Crickets went far beyond their short career. Marketers can learn from this example, in identifying and winning over the thought leaders and influencers in their target markets when launching new products and services. […]

Typical Business Plan Outline Part 2

~~Before we look at a typical business plan, a few comments first. 1-Regardless of the size or complexity of the enterprise, one should include all sections even if they are not formed or required. 2- Each section should have a “mini” business plan that should define their mission, goals and objectives that support the company’s […]

Who Is the Greatest Rock & Roll Band of All times?

~~At various marketing events or at  technical forums on subjects like OSPF, SEO, cloud Computing, or at our local town meetings or fund raisers or at various watering hole,; I get asked who is the greatest Rock & Roll Band of all times.  So, I thought I would settle this question once and for all. […]

The Basics of a Business Plan Part One

Business Plans are critical to any enterprises.  But there are enterprises that either have only a partial plan or no plan at all.   Having no plan is like a ship without a rudder; you will be afloat but are drifting at sea with no direction. Business plans should contain all the disciplines of the enterprise. […]

Social Media – Now What?

The adoption of social media tools has leveled the playing field for top competitors in B2B and B2C markets. Companies must continue to focus on their distinctive competencies and value add, communicating these to there target markets. […]

The Pros and Cons of different product/service strategies

Do you have a product/service strategy? If you do, then this post will be a great guide to confirm that you have picked the correct strategy. If you do not (60% of small to medium enterprises have no strategy at all) then this will provide a guide for selecting one. In selecting a product /service […]

B2B Marketing, the 4 P’s and Social Media – Price

The 4th in a series of posts covering B2B Marketing, the 4 P’s and social media. This post discusses Price. […]

B2B Marketing, The 4 P’s and Social Media – Promotion

The third in a series – “B2B Marketing, the 4 P’s and Social Media,” – focusing on social media’s impact on Promotion. […]

B2B Marketing, the 4 P’s and Social Media – Place

The second post in a series titled B2B Marketing, the 4’Ps and Social Media. This post deals with Place. […]

B2B Marketing, the 4 P’s and Social Media

The impact social media has on one of the 4 P’s – Product, in B2B markets. […]