Spirit Airlines – An Example of BAD customer service

 

I am a strong proponent of excellent customer service as both a path to drive revenues and enhance brand image. I have written about this topic before in my blogs (key the topic in the search area); “what is your customer retention rate”, “A scientific approach to customer satisfaction”, […]

Defining Differentiation

Differentiating your product/service is a key requirement for generating profitable revenue. The effort and work in differentiating commodity products is different from the effort and work to differentiate prestige products. Both must be continually tested against the target market segment. […]