Spirit Airlines – An Example of BAD customer service


I am a strong proponent of excellent customer service as both a path to drive revenues and enhance brand image. I have written about this topic before in my blogs (key the topic in the search area); “what is your customer retention rate”, “A scientific approach to customer satisfaction”, […]

Why Marketing Products and Services Are The Same

Some people believe that there is a major difference between a product and a service from a marketing point of view.  This assumption is one of the farthest things from the truth!

From a marketing point of view. service is a product.  As I always like to say, the receipt is the same but the […]