Inside the Over 50 Hockey League

No marketing, business development advice or information today, but how about some insight on the great sport of hockey?

 Living in the Boston area for a sports fan is quite a trip. The Celtics, Red Sox’s, Patriots, the Revolution and the Bruins!  I follow and play (more like I participate) in a number of sports. […]

Why Doesn’t the Buyer Buy?

A response to Barbara Bix’s comments, suggesting that Marketing decision makers are incented not to buy by management, and offering alternative strategies to Marketers to help weather the times. […]