Selecting a Sales Distribution Channel Has a Direct Impact on Revenue

We all know the 4 P’s of marketing (price, promotion, product and place) are critical for any company to be successful. Regarding place or distribution, there are a number of different methods; but the three most popular being: the direct model (one’s own sales force), indirect (reseller/distributors) and direct (online) marketing (emails, blogging, etc). […]

“Which Pricing Strategy is correct for your company?”

One of the critical activities relating to revenue generation is selecting the right Price,(4P’s are Price, Place, Promotion, and Product) for your product/ service.

But for this posting we will only talk about which pricing strategy is appropriate for your company; but let’s first review some basic terms.

Price is […]

“Do you know who your customers are?” Segmentation

One old and critical saying for any business is “Know who your customers are”

Regardless if you are trying to gain market share, grow your customer base, enter new markets, sell new products/services; it is extremely important to know who you are targeting because this will increase the probability of “getting the […]

Defining Differentiation

Differentiating your product/service is a key requirement for generating profitable revenue. The effort and work in differentiating commodity products is different from the effort and work to differentiate prestige products. Both must be continually tested against the target market segment. […]

5 Marketing Communication Tools – Updated

A 2014 update of our most popular blog, first published in June 2010, covering 5 Marketing Communication tools. […]

The Greatest Rock and Roll Band – Part II

The influence of Buddy Holly and the Crickets went far beyond their short career. Marketers can learn from this example, in identifying and winning over the thought leaders and influencers in their target markets when launching new products and services. […]

Typical Business Plan Outline Part 2

~~Before we look at a typical business plan, a few comments first. 1-Regardless of the size or complexity of the enterprise, one should include all sections even if they are not formed or required. 2- Each section should have a “mini” business plan that should define their mission, goals and objectives that support the company’s […]

The Basics of a Business Plan Part One

Business Plans are critical to any enterprises.  But there are enterprises that either have only a partial plan or no plan at all.   Having no plan is like a ship without a rudder; you will be afloat but are drifting at sea with no direction. Business plans should contain all the disciplines of the enterprise. […]

The Pros and Cons of different product/service strategies

Do you have a product/service strategy? If you do, then this post will be a great guide to confirm that you have picked the correct strategy. If you do not (60% of small to medium enterprises have no strategy at all) then this will provide a guide for selecting one. In selecting a product /service […]

9 Issues to consider before you buy a mailing list

Items to consider when thinking about buying a mailing list […]