The Greatest Rock and Roll Band – Part II

The influence of Buddy Holly and the Crickets went far beyond their short career. Marketers can learn from this example, in identifying and winning over the thought leaders and influencers in their target markets when launching new products and services. […]

Typical Business Plan Outline Part 2

~~Before we look at a typical business plan, a few comments first. 1-Regardless of the size or complexity of the enterprise, one should include all sections even if they are not formed or required. 2- Each section should have a “mini” business plan that should define their mission, goals and objectives that support the company’s […]

B2B Marketing, The 4 P’s and Social Media – Promotion

The third in a series – “B2B Marketing, the 4 P’s and Social Media,” – focusing on social media’s impact on Promotion. […]

Cloud Computing – One Year Later

In a posting last year, I discussed the basics of cloud computing and its pros and cons . This posting looks at the progress cloud computing has made since then.

First a quick review:

 Last year, I defined Cloud computing as sharing of computer, network and related applications such that they are virtual to the […]

The Fiscal Cliff and Marketing – Part 1

Suggestions for CMOs and Marketing Managers relating to the upcoming fiscal cliff […]

Marketing and the “New Normal”

5 recommendations for Marketers to embrace when facing the chaos of the “new normal” economy. […]

Ways to Improve your Business Analysis

Before I get into different methods to improve your business analysis, let me be very clear about one thing.

I am not so concerned about the method or methods you use but more importantly that you or someone is DOING an analysis.  In today’s age with all of the types of methods and tools available, […]

The Winner of the 2012 Daytona 500 is

So who really won the Daytona 500?   Officially it was Matt Kenseth and his sponsor, Best Buy, but unofficially I think there was another winner — Twitter and more generally social media.

Before I explain, let me state that I am one of those sport fans: I watch, participate and discuss a wide range of […]

Marketing Checklist for 2012

The 2012 planning and budgeting process is well underway. Here is a checklist for Marketers to follow to make sure nothing is overlooked. […]

A Scientific approach to Customer Satisfaction

In one of my posting I asked the question, Who is Responsible for Customer Satisfaction?

 I stated that customer satisfaction is the responsibility of EVERYONE!

Everyone “touches “  the customer and how everyone performs their job relates to the customer being satisfied.  I also listed several steps for starting a customer satisfaction program within any […]