Business Development
Phase Goals
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Business Objectives
Strategy & Planning
- SWOT/GAP Analysis
- Market Research
- Surveys
- Business Plan
- Build/Buy/Partner
- Go to Market strategy
- Value Proposition
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New Markets
Product/Service Development
- Product/Service Development
- Support Programs
- Competitive analysis
- Forecasts
- Partner program/tools
- Partner selection
- Agreements
- Channel Engagement
- Training
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Expanded Channels
Implementation/ Operations
- Product/service Introduction
- On boarding
- Incentives
- Training
- Joint solutions
- Pipeline
- Measurements
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Retention
Customer/
Partner Support
- New solutions
- Events/seminars
- Joint campaigns
- Relationship Management
- Metrics
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