Business Development

Phase Goals

Business Objectives

Strategy & Planning

  • SWOT/GAP Analysis
  • Market Research
  • Surveys
  • Business Plan
  • Build/Buy/Partner
  • Go to Market strategy
  • Value Proposition

New Markets

Product/Service Development

  • Product/Service Development
  • Support Programs
  • Competitive analysis
  • Forecasts
  • Partner program/tools
  • Partner selection
  • Agreements
  • Channel Engagement
  • Training

Expanded Channels

Implementation/ Operations

  • Product/service Introduction
  • On boarding
  • Incentives
  • Training
  • Joint solutions
  • Pipeline
  • Measurements

Retention

Customer/
Partner Support

  • New solutions
  • Events/seminars
  • Joint campaigns
  • Relationship Management
  • Metrics