A Recipe to Increase Leads and Revenue

Three operational areas; covering sales to existing customers, reviewing the social media/web coverage of the marketing effort, and focusing on competitive positioning, are necessary before constructing tactical plans to generate new and/or additional leads. […]

Sales and Distribution

A 2014 update on three of our most popular blogs, covering choosing the best sales organization and the pros/cons of Direct and Indirect channels. […]

B2B Marketing, the 4 P’s and Social Media – Price

The 4th in a series of posts covering B2B Marketing, the 4 P’s and social media. This post discusses Price. […]

B2B Marketing, The 4 P’s and Social Media – Promotion

The third in a series – “B2B Marketing, the 4 P’s and Social Media,” – focusing on social media’s impact on Promotion. […]

B2B Marketing, the 4 P’s and Social Media – Place

The second post in a series titled B2B Marketing, the 4’Ps and Social Media. This post deals with Place. […]

The Difference between B2B versus B2C Marketing

Fire Alarm Marketing, which augments a firm’s marketing and business development organizations, is focused on B2B companies. I often hear “marketing is marketing”. Granted the functions of marketing (the process of determining what product/service to develop, how to promote it, how to communicate it and how to sell it) are the same for both Business […]