The Fiscal Cliff and Marketing – Part 1

Suggestions for CMOs and Marketing Managers relating to the upcoming fiscal cliff […]

Marketing and the “New Normal”

5 recommendations for Marketers to embrace when facing the chaos of the “new normal” economy. […]

5 Deflationary Indicators – And Their Implications To The CMO

5 examples illustrate that today’s buyer is getting more for his dollar, which has implications in constructing the right offering in deflationary times. […]

The Lesson My Barber Taught Me About Confidence And The Economy

Consumer confidence is going down, driven by the wrangling in Congress, uncertain economic conditions abroad, and the stock market. When confidence comes back, so will the economy. […]

Tried and True – 5 Suggestions For 2012

5 suggestions for the CMO to use in planning for 2012, taking into consideration the current and projected economic conditions. […]