A Market Segmentation Guide

One of the key marketing functions (for B2C or B2B) is to know your customer!

One tool to help you in the process is market segmentation (A market segment is a group of people or organizations sharing one or more characteristics that cause them to have similar product and/or service, from Wikipedia).

The following is […]

A Basic Guide for Building a Reseller Program

All too often companies sign up a reseller(s), roll the dice and as they say, “hope for the best.”

Trivia Corner In communication, what does DSL stand for?Last week’s answer: During the17th century in England,officialdocuments were wrapped in red tape.

When the best doesn’t come, everyone wonders why goals are not being met, why the […]