The Greatest Rock and Roll Band – Part II

The influence of Buddy Holly and the Crickets went far beyond their short career. Marketers can learn from this example, in identifying and winning over the thought leaders and influencers in their target markets when launching new products and services. […]

Blogs From The Front – Money/Credit

Findings from a survey of Marketing professionals done in Eastern MA, during Jan 2010 covering money/credit, customers, social networking, new product introduction and function as a service. This posting focuses on the lack money/credit and the impact it is having on Marketing. […]

Google’s and Apple’s Collateral Damage

Some recommendations for Product Managers who are launching new products in the hype environment created by Google and Apple. […]