“Which Pricing Strategy is correct for your company?”

One of the critical activities relating to revenue generation is selecting the right Price,(4P’s are Price, Place, Promotion, and Product) for your product/ service.

But for this posting we will only talk about which pricing strategy is appropriate for your company; but let’s first review some basic terms.

Price is […]

The Role of Marketing – Yesterday and Tomorrow

A discussion of the traditional role of Marketing versus the “new” Marketing, which is influenced by the changes brought on by digital tools. […]

Who Is the Greatest Rock & Roll Band of All times?

~~At various marketing events or at  technical forums on subjects like OSPF, SEO, cloud Computing, or at our local town meetings or fund raisers or at various watering hole,; I get asked who is the greatest Rock & Roll Band of all times.  So, I thought I would settle this question once and for all. […]

B2B Marketing, the 4 P’s and Social Media – Price

The 4th in a series of posts covering B2B Marketing, the 4 P’s and social media. This post discusses Price. […]

Competitor Price Attack, What to Do?

One of your competitors has just announced a significant price reduction on one of their products that competes directly with you.   What should you do?

Before you answer the question, have you done and do you understand the following issues in determining your selling price?

1-      Are your current product price objectives in line with […]

Deflation and Pricing – 6 Suggestions for the CMO

6 suggestions to the CMO on pricing in deflationary times. […]