A Recipe to Increase Leads and Revenue

Three operational areas; covering sales to existing customers, reviewing the social media/web coverage of the marketing effort, and focusing on competitive positioning, are necessary before constructing tactical plans to generate new and/or additional leads. […]

What is the ROI for Fraud and Cheating?

Just recently two events regarding ethics got me thinking about this topic and thus here are some thoughts.

The first event talked about one approach of dealing with ethics. It suggested analyzing the consequences, analyzing the action and making a decision.    An example might be someone who presents themselves incorrectly.  The consequence might be qualifying […]

5 Marketing Communication Tools – Updated

A 2014 update of our most popular blog, first published in June 2010, covering 5 Marketing Communication tools. […]

The Role of Marketing – Yesterday and Tomorrow

A discussion of the traditional role of Marketing versus the “new” Marketing, which is influenced by the changes brought on by digital tools. […]

Social Media – Now What?

The adoption of social media tools has leveled the playing field for top competitors in B2B and B2C markets. Companies must continue to focus on their distinctive competencies and value add, communicating these to there target markets. […]

Why Business get Stuck in “Neutral”

Recently, I have read a number of articles about why businesses’ growth has either stopped, or worst, declined.   Some reasons given for little or no growth are:  the economy, lack of good marketing, wrong product, can’t find the right talent (really!) and my favorite, no one is buying.    I contend there is really only one […]

Marketing and the “New Normal”

5 recommendations for Marketers to embrace when facing the chaos of the “new normal” economy. […]

The Winner of the 2012 Daytona 500 is

So who really won the Daytona 500?   Officially it was Matt Kenseth and his sponsor, Best Buy, but unofficially I think there was another winner — Twitter and more generally social media.

Before I explain, let me state that I am one of those sport fans: I watch, participate and discuss a wide range of […]

The Good, the Bad and the Ugly of Customer Satisfaction.

To borrow a theme from one of Clint Eastwood’s movies, here are three real examples of good, bad and ugly customer satisfaction cases.

Let’s start in reverse order with the ugly.   A friend of mine had a home mortgage with Washington Mutual and his payments were automatically withdrawn from his checking account each month. One […]

Negative = #fail

Pawngo engaged in negative marketing. It didn’t work and has backfired. A teachable moment for all Marketing people. […]