What is the ROI for Fraud and Cheating?

Just recently two events regarding ethics got me thinking about this topic and thus here are some thoughts.

The first event talked about one approach of dealing with ethics. It suggested analyzing the consequences, analyzing the action and making a decision.    An example might be someone who presents themselves incorrectly.  The consequence might be qualifying […]

B2B Marketing, the 4 P’s and Social Media – Price

The 4th in a series of posts covering B2B Marketing, the 4 P’s and social media. This post discusses Price. […]

B2B Marketing, The 4 P’s and Social Media – Promotion

The third in a series – “B2B Marketing, the 4 P’s and Social Media,” – focusing on social media’s impact on Promotion. […]

B2B Marketing, the 4 P’s and Social Media – Place

The second post in a series titled B2B Marketing, the 4’Ps and Social Media. This post deals with Place. […]

B2B Marketing, the 4 P’s and Social Media

The impact social media has on one of the 4 P’s – Product, in B2B markets. […]

Where Is The Economy Headed?

Recent experiences and news reports suggest that the economy is struggling in Q2. This post asks for responses to 3 questions regarding the economy. […]

6 Mistakes Marketers Are Making

A posting that highlights the 6 most common mistakes we see Marketing managers making today, along with suggestions on how to correct them. […]

Our Bad? Or, I Don’t Know What I Am Doing?

A reaction to being “uninvited” to a seminar after registering on-line? […]

Marketing, Sales and Focus

A suggestion that if Marketing provides Sales with qualified leads, the discussion of Marketing and Sales alignment goes away. […]

Marketing – Stop The Trend Toward Sales Support

A discussion on the trend in some companies to position the Marketing role as strictly supporting sales; why this is bad and the necessity of the Product Manager role. […]